
hi,
i'm laura
I’m Laura Snyder, a motivational speaker and leadership coach passionate about helping leaders build cultures where people are inspired to perform.

about me
My love for culture started with my love of teams. From playing soccer as a kid, to managing a Dairy Queen in college, to leading in Aerospace & Defense—I’ve always believed in winning together. Some teams clicked. Others didn’t.
It wasn’t until my toughest assignment ever—under the hardest conditions, with the most unlikely group of people—that I truly understood culture. Everyone said we couldn’t do it. Yet somehow, that “group of misfits” became the highest-performing team I’d ever experienced. I needed to know why. What made this team work better than a handpicked group of high performers?
That question sparked my journey to uncover the real ingredients of great culture—safety, vulnerability, and purpose.
Now, I share that journey with audiences everywhere—what I’ve learned, where I’ve failed, and what it takes to build a culture that’s unstoppable. Join me in building your strongest culture ever—it’s more within reach than you think.
my values
authenticity
The courage to be real.
resilience
Passion that endures.
hope
Belief in what’s ahead.

