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hi,

i'm laura

I’m Laura Snyder, a motivational speaker and leadership coach passionate about helping leaders build cultures where people are inspired to perform.

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about me

My love for culture started with my love of teams. From playing soccer as a kid, to managing a Dairy Queen in college, to leading in Aerospace & Defense—I’ve always believed in winning together. Some teams clicked. Others didn’t.

 

It wasn’t until my toughest assignment ever—under the hardest conditions, with the most unlikely group of people—that I truly understood culture. Everyone said we couldn’t do it. Yet somehow, that “group of misfits” became the highest-performing team I’d ever experienced. I needed to know why. What made this team work better than a handpicked group of high performers?

That question sparked my journey to uncover the real ingredients of great culture—safety, vulnerability, and purpose.

Now, I share that journey with audiences everywhere—what I’ve learned, where I’ve failed, and what it takes to build a culture that’s unstoppable. Join me in building your strongest culture ever—it’s more within reach than you think.

my values

authenticity

The courage to be real.

resilience

Passion that endures.

hope

Belief in what’s ahead.

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my mission

My mission is to help leaders create cultures where people feel connected, valued, and inspired to perform their best. Through every keynote, workshop, or one-on-one coaching, I empower leaders to see how simple actions can create monumental change.

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connect with laura snyder

Let’s explore how culture can drive your organization’s success.

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